Why luggage charms and tags are trending
Luggage charms and tags are trending because they are the easiest, cheapest way to personalise a suitcase and make it instantly recognisable on the carousel. In 2026, travellers are clipping leather tags, beaded or enamel charms, satin ribbons and bright luggage straps onto neutral luggage, refreshing their look without replacing the bag itself.
The bag charm craze in handbags has crossed over to travel. Social media is full of suitcases decorated with keyrings, monogrammed tags and colourful straps.
Practicality drives the trend too. With so many black and navy suitcases at every airport, a distinctive tag or strap saves time and reduces the risk of someone taking your bag by mistake.
This guide covers the types, how to choose them and how to keep them safe in transit.
What makes this trend so appealing is its flexibility. A single neutral suitcase can look polished for a business trip with a leather tag, playful for a girls' weekend with a beaded charm and romantic for a honeymoon with a satin bow. You change the mood in minutes and for very little money.
Our top 20 picks
- 1

Lealeaf
Stylish Purse, PU Leather Tote Handbag for casual & formal outfits
₹999₹2,99967% OFF
Material / finish: Leather · Brand: Lealeaf · Best for: work, college, travel and evenings out
- 2

GUESS
GUESS White Textured Viviette Tote Bag
₹7,680₹9,60020% OFF
Brand: GUESS · Best for: work, travel and everyday errands · Check the Amazon listing for dimensions, compartments, strap length and warranty
- 3

Lealeaf
Women’s Handbag & Purse Faux Leather for Students, casual & formal outfits
₹949₹2,99968% OFF
Material / finish: Faux Leather · Brand: Lealeaf · Best for: work, college, travel and evenings out
- 4

Lealeaf
PU Leather Tote Handbag & Purse for Office & Casual Use
₹949₹2,99968% OFF
Material / finish: Leather · Brand: Lealeaf · Best for: work, college, travel and evenings out
- 5

Lealeaf
Stylish PU Leather Handbag & Purses for Casual & Travel use
₹999₹2,99967% OFF
Material / finish: Leather · Brand: Lealeaf · Best for: work, college, travel and evenings out
- 6

Lealeaf
Women PU Leather Hand bags. Purse, stylish tote bag-college, Travel,casual
₹999₹2,99967% OFF
Material / finish: Leather · Brand: Lealeaf · Best for: work, college, travel and evenings out
- 7

Lealeaf
Stylish Women’s Purse Tote Handbag PU Leather for casual & formal outfits
₹999₹2,99967% OFF
Material / finish: Leather · Brand: Lealeaf · Best for: work, college, travel and evenings out
- 8

Accessorize
Accessorize London Brown Slouchy Suedette Shoulder Bag for women office use I tote bag for woman I tote handba
₹2,143₹5,79563% OFF
Colour: Brown · Brand: Accessorize · Best for: work, college, travel and evenings out
- 9

Fossil
Fossil Women Kyler Red Tote Bag Shb3103619
₹21,995₹21,9950% OFF
Colour: Red · Brand: Fossil · Best for: work, travel and everyday errands
- 10

JW PEI
JW PEI Harlee Shoulder Bag, Red, 28 cm L × 11 cm A × 4,2 cm P, Contemporary
₹23,879₹41,18942% OFF
Colour: Red · Brand: JW PEI · Best for: office days, outings and occasions
- 11

Kawn
Kawn Women Crossbody Bag, Aesthetic Mini Cute Purse, Shoulder Bag with Outer Pocket For Daily Use Work Travel
₹689₹1,49954% OFF
Brand: Kawn · Best for: work, college, travel and evenings out · Check the Amazon listing for size, warranty and return policy
- 12

Wivmypog
Women Handbag Large Capacity Tote bag Crossbody Shoulder Bag Fashion Hobo Chain Bag Purse for Women, Black
₹7,170₹12,90744% OFF
Colour: Black · Brand: Wivmypog · Best for: work, travel and everyday errands
- 13

Mali+Lili
Mali+Lili, Josie Triple Zip Crossbody Bag, Brown, Small
₹6,696₹6,6960% OFF
Colour: Brown · Brand: Mali+Lili · Best for: hands-free days out, travel and brunches
- 14

Da Milano
Da Milano Leather Satchel Bag for Women - Black
₹12,599₹17,99930% OFF
Material: Leather · Colour: Black · Brand: Da Milano
- 15

Chinllo
Chinllo Tote Bag for Women Top Handle Stachel Purse and Handbags with Shoulder Strap, Silver-quilted, Medium 1
₹7,250₹22,48368% OFF
Colour: Silver · Brand: Chinllo · Best for: work, travel and everyday errands
- 16

Hidesign
HIDESIGN Aiden Small Leather Messenger Cross body Bag, Brown
₹16,864₹16,8640% OFF
Material: Leather · Colour: Brown · Brand: Hidesign
- 17

Hidesign
Hidesign Women Aiden Medium Leather Messenger Cross body Bag, Black
₹13,815₹13,8150% OFF
Material: Leather · Colour: Black · Brand: Hidesign
- 18

Hidesign
Hidesign Leather Tote Bag
₹7,039₹12,79545% OFF
Material: Leather · Brand: Hidesign · Best for: work, travel and everyday errands
- 19

Da Milano
Da Milano Leather Shoulder Bag for Women - Caramel Brown
₹15,399₹21,99930% OFF
Material: Leather · Colour: Brown · Brand: Da Milano
- 20

Da Milano
Da Milano Leather Brown Shoulder Bag for Women Leather Handbag for Women Walnut Brown Shoulder Purse with Push
₹10,499₹14,99930% OFF
Material: Leather · Colour: Brown · Brand: Da Milano
Types of luggage tags
Leather tags are the classic choice, durable and elegant, often with a privacy flap that hides your details. They suit quiet luxury and minimalist luggage.
Silicone and PVC tags are colourful, waterproof and inexpensive. They are good for kids' bags and family trips.
Acrylic and printed tags come in fun shapes like hearts, stars or flowers, popular with the coquette and Korean styles.
Metal tags are sturdy but heavier; choose ones with secure straps.
Choose tags with a strong strap or a metal buckle. Thin plastic loops and paper inserts are the most common points of failure, and a tag that falls off in transit defeats its whole purpose. Clear windows are useful for showing a business card but can crack in cold holds.
If you travel often, consider two identical tags: one for the cabin bag and one for the check-in, so your set looks coordinated.
Lost-and-found desks also tell a story: unclaimed bags often have no identification at all. A clear tag with current contact details is one of the simplest ways to improve the chance of getting a delayed bag back quickly.
Bag charms for luggage
Bag charms include enamel pins, beaded keyrings, pearl charms, fluffy pom-poms, small plush toys and initial letters. Clip them to the handle or zip pull of a cabin bag or tote.
For checked bags, keep charms small and secure, or remove them before check-in, as they can snag on conveyor belts or be lost.
Lightweight charms are best, since heavy charms can scratch the shell.
Coordinate charm colours with your luggage and outfit for a cohesive look.
Some charms double as useful tools, such as a mini bottle opener, a lip balm holder or a small coin purse. These suit travellers who prefer function, though weight should still stay low.
Luggage straps and covers
Luggage straps wrap around the suitcase and add a bold stripe of colour. They also provide extra security if a zip fails. Look for straps with TSA-approved locks or simple buckles.
Stretchable luggage covers protect the shell from scratches and dirt and come in prints from gingham to florals to world maps. They are ideal for light-coloured or premium luggage.
Covers should fit snugly and allow access to handles and wheels.
Wash covers after trips to keep them fresh.
Wide, brightly coloured straps are particularly useful for families who travel with several similar bags. Assign each person a strap colour and every suitcase is easy to sort at the carousel and at the hotel.
Some covers have a slit for the telescopic handle and a flap for the side handle, which is essential for a good fit; poorly fitted covers bunch up and can obstruct wheels. Measure your suitcase height, including wheels, before ordering one.
Ribbons and bows
Tying a ribbon to your suitcase handle is a classic trick that has become a coquette trend. Satin, velvet and grosgrain ribbons in pink, red, cream or black look charming.
Keep ribbons short and knotted securely to prevent snagging. For checked bags, grosgrain is sturdier than satin.
Coordinate ribbons with your group on girls' trips or with your partner on a honeymoon.
Remove and store ribbons after the trip to keep them clean.
Wired ribbon holds a bow shape well but can bend and catch, so a soft knot is more practical for travel. For durable colour, a fabric luggage strap gives the same effect as a ribbon with much greater strength.
Avoid tying ribbons around the wheels or telescopic handle base, where they could tangle as the bag moves. The carry handle on top or side is the safest place.
Privacy and safety tips
Include your name, mobile number and email on the tag, but avoid writing your full home address, which could be visible to strangers. A tag with a privacy flap is ideal.
Place a second identification card inside your suitcase in case the external tag is torn off.
Remove old airline tags and barcode stickers before each trip so scanners read the correct tag.
Consider a tracker tag inside the bag for extra peace of mind.
For extra security, some travellers use a tag that shows only a QR code or a phone number, linking to contact details stored online. This keeps personal information out of sight while still allowing a finder to reach you.
Choose ribbon colours that will not run if they get wet in monsoon rain, especially on light-coloured luggage, since cheap dyed ribbons can stain pale shells.
Styling ideas
For a quiet luxury look, use a tan leather tag with blind-embossed initials on a black or taupe suitcase. For coquette style, pair a pink satin bow, a pearl charm and a heart-shaped tag with a cream suitcase.
For a sporty vibe, choose a bright luggage strap and a silicone tag on a navy or grey case.
For Korean style, add a cute character keyring and a pastel printed tag to an oat or misty blue cabin bag.
Mix and match seasonally to refresh your look.
For family trips to weddings, give each family member a matching tag in a different colour. It is a fun, coordinated detail that also helps hotel staff and relatives sort luggage quickly.
Avoid charms that rattle loudly or have sharp edges, which can be irritating on long journeys and may scratch neighbouring bags in an overhead locker.
For a business look, keep personalisation minimal: one leather tag in a colour that matches your tote. It signals care and polish without looking playful in front of clients or colleagues.
Charms and tags as gifts
Personalised leather tags, charm sets and luggage straps make thoughtful gifts for birthdays, weddings, graduations and friends moving abroad. They are affordable and useful.
Pair a tag with a passport cover or a toiletry pouch for a complete travel gift set.
Choose classic colours for gifts unless you know the recipient's style.
Monogrammed tags add a personal touch.
Gift sets of tags, a passport cover and a cord pouch in the same leather or colour make a particularly polished present for someone travelling abroad for study or work for the first time.
Making your bag stand out
Combine one or two personalisation elements, such as a tag and a strap, or a ribbon and a charm, for a distinctive but tidy look.
Explore luggage and accessories to create a personalised travel set that is stylish, practical and easy to spot.
A good final check is to stand back and look at your bag from a few metres away. If you can spot it immediately and it still looks tidy, your personalisation is just right. If it looks cluttered, remove one element.
Keep a small zipped pouch in your tote for charms, ribbons and spare tags, so you can remove, store and reattach them easily during the trip.
Remember that the best personalisation is subtle enough to look intentional and bold enough to spot at a glance, and that it should never get in the way of handles, wheels or zips.