Beauty of JoseonBeauty of Joseon Glow Deep Serum Rice + Arbutin (30ml) Korean Face Serum for Brightening, Even Skin Tone & Dar

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Beauty of Joseon's Glow Deep Serum pairs Rice with Arbutin in a 30ml bottle. This Korean face serum targets brightening, even skin tone and the look of dark spots, offering a lightweight, gentle approach that suits many skin types, including those new to brightening products.

Beauty of Joseon draws on traditional Korean beauty ingredients, and rice is one of its signatures. The Glow Deep Serum combines Rice with Arbutin in a 30ml bottle. The title describes it as a Korean face serum for brightening, evening skin tone and dark spots. It is part of the wave of K-beauty products that have become widely available in India.

Rice extracts have a long history in East Asian skincare, often associated with a soft, luminous look. Arbutin is a widely used brightening ingredient designed to help reduce the look of dark spots and uneven tone. Combining the two gives a serum that focuses on gentle, gradual brightening rather than intense exfoliation, which many users find comfortable for daily use. The serum's name, Glow Deep, hints at that goal: a healthy, lit-from-within look built up over weeks rather than an instant change.

Because neither ingredient is an exfoliating acid, the serum can usually be used morning and night. In the morning, layer it under moisturiser and sunscreen. At night, it can sit before a richer cream, or alongside other actives if your skin tolerates them. Use a few drops and let each layer settle before the next to avoid pilling.

For Indian users dealing with tanning, post-acne marks or general dullness, arbutin-based serums are a practical choice. Results take time, often six to eight weeks or more, and depend heavily on sun protection. The humid climate in many cities means the serum's light texture is welcome; in drier regions or winter, add a slightly heavier moisturiser.

Compared with vitamin C serums, rice-and-arbutin formulas are generally considered less prone to oxidation and gentler on sensitive skin, though everyone reacts differently. Compared with acid-based brightening treatments, they are slower but easier to tolerate. If you have stubborn pigmentation, a dermatologist might suggest stronger options alongside a serum like this.

It was listed around ₹945 at the time of writing against an MRP of ₹1350. Because Korean products are popular targets for unofficial resellers, check the seller information, packaging and expiry on the listing. Patch test before use, and consult a dermatologist for melasma or sudden pigment changes.

• Beauty of Joseon Glow Deep Serum
• Formulated with Rice and Arbutin
• 30ml bottle
• Targets brightening, even tone and dark spots
• Korean face serum with a gentle approach
• Suitable for morning and evening use

Who it suits

• Dull or uneven skin tone
• People with dark spots, tanning or post-acne marks
• Sensitive skin that prefers gentle brighteners
• K-beauty fans building a layering routine

How to use

1. Patch test for 24 to 48 hours.
2. Cleanse and apply toner if you use one.
3. Apply 2 to 3 drops and pat gently into the skin.
4. Wait a minute, then apply moisturiser.
5. In the morning, finish with sunscreen.
6. Use once or twice daily.