
GUESS
GUESS Bella Vita Paradiso Liquid Eau De Parfum For Women - 100Ml
Sale price₹3,750Regular price₹7,000(46% OFF)
₹849MRP ₹1,795(53% OFF)
inclusive of all taxes
Price as of 12 Oct 2026, 6:13 pm IST. Prices on Amazon may change.
Deal price ₹849 · save ₹946. Check Amazon for extra bank offers, coupons and no-cost EMI.
This Paradyes combo pairs Bekaraar Burgundy, a 120g semi-permanent conditioner-based colour, with the Lighten Up bleach pack. It is designed for DIY users who want a bold, visible burgundy on dark hair, and the bleaching step needs extra care, patch testing and strand testing.
Paradyes has built a following among young Indian colour enthusiasts for DIY fashion shades, and this listing bundles two parts of a full transformation. The first is Bekaraar Burgundy, a semi-permanent, conditioner-based colour in a 120g pack. The second is the Lighten Up bleach pack, which is meant to lift dark hair so the burgundy can show more vividly.
Conditioner-based semi-permanent colours sit mostly on the hair surface and fade over a number of washes. They usually do not need a developer and feel creamy rather than chemical. On unbleached black hair, most such colours show only faintly, which is why a bleach step is included here.
Bleaching is the part that requires the most caution. It lifts natural pigment and can leave hair drier, more porous and prone to breakage if overdone. Follow the Lighten Up instructions precisely, do not leave it on longer than directed, and never apply bleach to a scalp that is cut, sunburnt or irritated. If in doubt, ask a professional to handle the lightening.
For a more balanced result, many people bleach only sections such as face-framing strands or the underlayer, then apply the burgundy over these. This gives a bold accent that can be hidden for work, and it reduces the amount of hair exposed to bleach. It also makes regrowth less obvious.
In Indian heat and humidity, bleached hair can feel frizzy. Use a nourishing conditioner, apply heat protectant before styling and wash with cool water to preserve the semi-permanent burgundy. Because the colour washes out gradually, expect to refresh it every few weeks.
Compared with permanent burgundy dyes, this combo gives a brighter, more fashion-forward look, but with more upkeep. Compared with salon bleach and tone services, it is cheaper and private, though it puts the responsibility for safe lightening on you.
Before ordering, check what exactly the Lighten Up pack contains and the instructions on the listing. Do a 48-hour patch test for both products and a strand test on bleached hair. Wear gloves and work in a ventilated space. It was listed around ₹849 at the time of writing.
Bleach is included to help the burgundy show on dark hair. Without it, the colour will usually appear very faint. You can choose to colour only lightened sections or skip bleaching if you want a subtle tint.
As a semi-permanent colour, it fades gradually over washes, typically a few weeks. Cool water and sulphate-free shampoo help it last longer.
It can be done carefully, but bleach can damage hair and irritate skin. Follow instructions exactly, do a patch test, never exceed the timing and consider a professional if unsure.
Results may vary on previously coloured or hennaed hair. Strand test first, especially before bleaching, as some products can react.